A clever combination of traditional banner display advertising and social media. The way social media were used to make users interact with the brand, to let them believe that they are doing a "combina" and that they outsmart the brand, while the brand actually outsmarts the users - it is just great.
Advertising Agency: McCann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
Design: Kobi Zarfati.
Flash: Noa Ron.
Design: Kobi Zarfati.
ReplyDeleteFlash: Noa Ron.