Monday 30 May 2011

Renault: The Electric Life

Renault and Nissan are partners. They both have electric vehicles. But this is not the only common thing. They both have the SAME campaign idea. Watch Publicis' one below and TBWA's for Nissan here.

Both are great but which is the original?




Agency: Publicis
Chief Creative Officer: Olivier Altmann
Art Director: Benedicte Potel
Copywriter: Thierry Lebec
Agency Supervisor: Edouard Pacreau
Agency Supervisor: Aurore Duhamel
Agency Supervisor: Aurelie Fretti
Agency Supervisor: Carine de Oliveira
TV Production: Pierre Marcus
TV Production: Anne Boucher
TV Production: Florence Pottie Sperry
Director: Dougal Wilson
Production Company: Premiere Heure

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