Monday 30 May 2011

Schirm&Co: Rainvertising

That's a cool low budget idea.

An umbrella store in Humburg wanted to create traffic, but they had a tiny 130 Euro budget. So they sprayed a bus stop with an invisible water repellent stencil thus getting the message across the right time; when it's raining.



Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011

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