Thursday 2 June 2011

McDonald's: Pick n' Play interactive billboard

DDB Stockholm created a nice interactive billboard where pedestrian could use their smartphones as controllers to interact with the billboard and play a game. If they could last for 30 seconds they won a McDonalds's treat of their choice. They received a digital coupon on their mobile and they could use it in a nearby McDonald's store.

It's funny, interactive, engaging and brings traffic to the store. Good job DDB.




Agency: DDB Stockholm
Client: McDonald's
Creative Director: Andreas Dahlqvist
Art Director: Gustav Holm
Art Director: Lisa Karlsson
Art Director: Fredrik Simonsson
Copywriter:Martin Lindestaf
Copywriter:Daniel Vaccino
Copywriter:Magnus Jakobsson
Production Leader:Lina Tuikka
Digital Producer: Merwan Maaruf
Technical Director: Andreas Fabbe Andersson
Graphic Designer: PM Jonsson

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