Friday 3 June 2011

Volkswagen New Polo GTI: Date Drive


"The New Volkswagen Polo GTI is the sexiest car in it’s class. And we’re going to prove it."

A great way to get your target audience to make a test drive. Ogilvy South Africa worked on a simple insight. A fast car increase your chances to score.
See the app here: http://www.datedrive.co.za


Advertising Agency: Ogilvy, Ogilvy Interactive, Ogilvy Action, Ogilvy PR, Cape Town, South Africa
Creative Directors: Chris Gotz, Nicholas Wittenberg
Art Director: Jennifer MacFarlane
Copywriter: Cuan Cronwright
Published: May 2011

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