Friday, 29 April 2011

Dahon: Unfold your world

Advertising Agency: Bates141, Jakarta, Indonesia
Creative Director: Hendra Lesmono
Art Director: Andreas Junus
Copywriter: Iyan Susanto
Illustrator: Dini Tamiyati Umar
Published: January 2011

AirWick: Bucket

Advertising Agency: EuroRSCG Warsaw, Poland
Creative Director: Jacek Szulecki
Art Director: Rafal Rys
Copywriter: Magda Banasik
Photographer: Pawel Fabjanski
Published: April 2011

Mitsubishi ASX Knee Airbags

Nice concept. And solid. I just checked it and you can order any Mitsubishi model with knee airbags. In Greece at least you can.

Advertising Agency: Africa, São Paulo, Brazil
Creative Directors: Sergio Gordilho, Flavio Waiteman, Humberto Fernandez, Rafael Pitanguy
Art Directors: Bernardo Romero, Humberto Fernandez
Copywriter: Ricardo Dolla
Illustrator: Manipula
Published: March 2011

Wednesday, 27 April 2011

AIDES Willy the Tourist

About a month ago, AIDES released Smutley, the alley cat who humps everything in its way. Now Goodby, Silverstein & Partners, take a penis on vacation. Willy, the penis traveller, spends his time gathering frequent flyer miles, as he wonders in cities around the world, illustrating that you never know the miles a penis has, so you have to take protection.

Agency – Goodby, Silverstein & Partners Executive
Creative Director – Erik Vervroegen
Art Director – Antonio Marcato
Art Director – Raphael Milczarek
Copywriter- Will Elliott
Producer – MJ Otto
Account Director- Francois Grouiller
Account Manger: Thibaud Vincent-Genod
Account Operations- Natalie Kassab, Renee Fisher
Business Affairs- Bess Cocke
Executive Assistant- Jodi Maxwell
Production Company – Seagulls Fly
Executive Producer – Yogi Graham
Producer- Jay Redmond
Director: Luciana Jordao
Co-Director- Luciana Fintelmam

Jack Daniel's Tennessee Honey: King bee

Jack Daniel’s Tennessee whiskey is releasing a honey-flavored variation.
And, the spokesperson is “King Bee.” A drunk bad-to-the-bone bee with a black motorcycle helmet that can pollinate flowers and explode logs on contact.

The campaign continues online on Facebook where you can watch 4 additional mini spots.

Advertising Agency: Arnold Worldwide, USA
Chief Creative Officer: Pete Favat
Group Creative Director: Wade Devers
Art Directors: Jeremy Boland, Wade Devers, Allie Hughes
Copywriter: Peter Hughes
Agency Producers: Billy Near, Bill Goodell, Ben Ouellette
Group Account Director: Paul Nelson
Account Director: Nate Stewart
Account Manager: Shannon Coletti

Lamborghini Aventador LP 700-4: A Relentless Force

What an amazing car.
Enjoy the Italian 700 horsepower super car in a 3 minute epic ride against a hostile force of nature.

Creative Agency: Philipp und Keuntje GmbH
Creative-Direction: Diether Kerner, Sönke Schmidt
Art-Direction: Rouven Steiman
Text: Sandra Eichner, Adrienne Tonner
Agentur-Producer: Felicitas Stahnke
Kundenberatung: Steffen Schwab

Production: Sehsucht GmbH Hamburg, Germany
Service Production: Slim Pictures L.A, USA
Director: Ole Peters
DOP: Jordan Valenti
Aerial DOP: Kurt Soderling
Pilot: Lance Strumpf
Precision Car Driver: Rich Rutherford
Set Supervisor: Timo von Wittken
Concept Design: Anja von Harsdorf
Art Department Post: Anja von Harsdorf, Axel Brötje, Niklas Ohlson
Head Of 3D: Timo von Wittken
3D Artists: Maurice Panisch, Peter Balicki, Hannes Geiger, Felix Geremus, Vitaly Grossmann, Christian Keller, Stefan Galleithner, Christian Schnellhammer
Head of Compositing: Florian Zachau
2D Artists/Compositing: Yacoob Essack, Markus Gratl
Mattepainting Artist: Marco Iozzi
Technical Director: Martin Chatterjee
Editor: Stephan Wever
Executive Producer: Martin Woelke
Producer: Andreas Coutsoumbelis, Jan Tiller
Music: DamienDamien
Sound Design: Supreme Music

Monday, 25 April 2011

Playstation: Mr.Lee, Tailor to Superheroes and Villains

To promote DC Universe online, the new PlayStation 3 game, in which everyone can be a superheroe or a villain, we created an unusual tailor shop. Mr. Lee´s tailor shop is specialized in handcrafting custom suits for heroes and villains. So his clients can live the same experience as the game in the offline world.

Leo Burnett Iberia promoted DC Universe, a Playstation 3 Game, in a very innovative way. In this game the player is able to choose the superpowers he wants and create his own superhero and his suit. So, Leo Burnett gave everyone the opportunity to create their own superhero costume at Mr. Lee's Superhero Tailor Shop and bring the game experience in the real world.

Advertising Agency: Leo Burnett Iberia, Madrid, Spain
Global Creative Director: Mark Tutssel
Executive Creative Director: Chacho Puebla
Creative Directors: Juan Sevilla, Juan Christmann
Art Directors: Bruno Nakano, Juan Sevilla
Designer: Bruno Nakano
Copywriter: Juan Christmann
Head of Digital: Asier García
Head of PR: Sarah Okrent
Head of Events: Cristina Baixas
Creative Advisor: Tura
Head of Programming: Victor Moreno
Programmer: Luis Marcano

Budweiser: Poolball

I love new sports. And this really is one I would love to play. Unfortunately I don't live in Buenos Aires.
Ogilvy Argentina created for Budweiser a new sport “Poolball” to bring together two great passions of men, nightlife and soccer. 
Two teams of 2 players each, play pool on a 7x3 meters long table, with 15 redesigned soccer balls. The well known pool rules apply, although there is one tiny difference. In “Poolball” you don't use a stick. You use your feet.

You can imagine the setting of the presentation of “Poolball”. Women, music and beer. Lots of it.
Also, they had Fox Sports and ESPN broadcasting live the event. "Poolball" is now touring around bars and pubs of Buenos Aires.

Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán

Sunday, 24 April 2011

The Quebec Federation of Family Doctors: Fall, Hospital, Mirror (Rip Off ?)

"In Quebec, more than 3 million people are without access to a family doctor. When someone lack access to a family doctor, all his family suffer. Without government funding, this situation will continue to deteriorate."

The art direction is very good, the concept very strong, the message clear. The campaign will surely do its work. Everything would be perfect if the idea was original. But it's not. And I don't know if the agency is aware of it, but when your idea is similar to a Cannes awarded idea then, I get suspicious.

Advertising Agency: BCP, Montreal, Canada

The original Cannes Lions 2009 idea:

Advertising Agency: Saatchi & Saatchi, Sydney, Australia
Executive Creative Director: Steve Back
Creative Director: David Bowman
Copywriter: Steven Jackson
Account Manager: Alexandra Klujin
Account Supervisor: Chris Yong
Art Buyers: Skye Houghton, Alice Quiddington
Art Director: Vince Lagana
Photographer: Gary Sheppard
Other Credits: Marcus Thyer @ Cave

Wedding Republic: Ian and Irene - the Unrated Version

For their relaunch, Wedding Republic, an online gift registry service, introduced Ian and Irene, two funny characters who think like a man and woman supposed to think.
Couples who register to Wedding republic, can choose the gifts they want for their marriage and create their ideal wedding registry.

and the story continues...

Advertising Agency: Saatchi & Saatchi, Canada
Executive Creative Directors: Helen Pak, Brian Sheppard
Art Director: Helen Pak
Copywriter: Brian Sheppard
Logo Design: Tyler Serr
Producer: Matt Shipp
Animation: Track & Field
Design Director: Steven Hollman
Animator: Tom Morrison
Audio: Eggplant

Common Sort: 80s, chest, cigarettes, disco, guitar, backstage

Brilliant copy in this retail campaign for Common Sort, a Canadian second-hand clothing store.

Advertising Agency: Grey Canada, Toronto, Canada
Creative Director: Carl Jones
Art Director: Rob Trickey
Copywriter: Chris Tropak
Photographer: Michael Alberstat
Account Supervisor: Paul Forrest
Published: April 2011

Thursday, 21 April 2011

Sloggi: Found Camera

Another great viral campaign from Israel for Sloggi underwear.
Instead of making a catalogue they have created a Facebook page where they uploaded photos and videos of beautiful young models in their underwear from a so called lost camera they have found in an airport. The success was imminent. The photos were distributed from wall to wall, to blogs, to sites and so on and so forth.

Advertising Agency: Yehoshua TBWA, Israel
VPCreative: Edo Kariv
Creative Leader: Amit Stoler
Creative Director: Gil Goren
Copywriter: Alon Hadad
Art director: kobi Benwalid
VP Clients: Idit Rozenblum
VP Operation: Ofer Hajayov
Producer: Anat Harari
Supervisor: Hadas Gadish
Account Manager: Elinor Dan

Honda Civic: To Each their Own

Honda says that we're all different. That's why there are five new Civics. To exaggerate their point they've created five really different characters. Mitch the zombie, Aiko the ninja, Cesar the luchador (a Mexican professional wrestler), Teeny the monster and Jack the woodsman.

Song: "Introducing" by Snake & Jet's Amazing Bullit Band

Song: "One Week of Danger" by The Virgins

Song: "All I Want Is You" by Barry Louis Polisar

Song: "Hoodie Ninja" by McChris


ManvsMachine: Toyota iQ

Abstract beauty. Toyota iQ interacts with various solid forms and transforms them into wonderful abstract pieces of art.

ManVsMachine is behind this great project. They were commissioned by CHI & Partner to create ten abstract spots that grasps the Toyota iQ's design uniqueness. The spots will be used as sponsored content on channel 4.

MvsM / Toyota iQ from ManvsMachine on Vimeo.

Direction & animation: ManvsMachine
Production company: Nexus
Audio: Echolab

Bar Aurora e Boteco Ferraz: Drunk Valet (a borrowed concept)

A very interesting experiment that showcases how superficial we all are. We won't let a drunk valet drive our car but we all drive drunk.

As it seems, Ogilvy circulates the idea within its network. In September 2008 they did the same experiment in India for MTV's Initiative Against Drunken Driving.

The original:

Original: OGILVY & MATHER, INDIA, Mumbai

Copy: Ogilvy, Brazil

Tuesday, 19 April 2011

Audi Attitudes: Ball, Balloon RIP OFF

This is so true. I've driven thousands of Km in the city of Athens and there were many children who jumped in front of my car.  
Unfortunately is a rip off.

Audi 2011

Advertising Agency: DDB, Barcelona, Spain
Creative Director: Alejandro Arriagada
Copywriter: Jordi Mitjans, Alejandro Arriagada
Art Director: Aldo Ferretto
ilustrator: Joan Gamper

ovk (Parents Of Child Road Victims) 2007

Advertising Agency: Happiness Brussels, Belgium
Copywriter: Dries De Wilde
Art Director: Naim Baddich, Merel Van Den Broek
Creative Management: Dominique Van Doormaal, Karen Corrigan
Creative Director: Gregory Titeca/ Mohamed Oudaha
Photographer: Marc Paeps
Retouching: The Living Room

Nike Air Max Lunar: Zero Gravity featuring Mario Balotelli

An incredible walk through Mario Balotelli's apartment in zero gravity for Foot Locker and Nike Air Max Lunar. Stay Un-grounded.

The track is called Lunar Riddim (produced by MNEK and Nathan Retro).

Dodge Charger: Robot - The Future of Driving

In the future robots will do a lot of things, but there is something that will not allow them to do. To drive our cars. The 2011 Dodge Charger applies for the position of the leader of human resistance.

Monday, 18 April 2011

ASSS: Bring The Billboard To Life


Want a career in Public Health? Maybe the people who interacted with this great installation are already thinking of it.

A common poster in a bus shelter combined with an interactive mechanism with pressure sensors gave people the chance to bring somebody back to life by placing their hands on him. When someone did, the flat line on the electrocardiogram monitor start moving thus giving you the sense of saving a life.

Advertising Agency: lg2, Quebec City, Canada
Creative Director / Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Photography: Marc Couture

Telethon: Handcuffs


Advertising Agency: JWT/RMG Connect, Rome, Italy
Creative Directors: Bruno Bertelli, Cristiana Boccassini, Flavio Mainoli, Paolo Cesano
Copywriter: Stefano Battistelli
Art Director: Fabrizio Grillotti
Director: Michele Nocchi
DoP: Alessandro Feira Chios
Production Company: BRW Filmland
Sound design: General Jingles
Client Service Director: Giuseppe Salinari
Agency producer: Cecilia Barberis
Account: Stefano Patriarca
Account Executive: Anna Saggese
Executive Producer: Luca Orlando
Producer Assistant: Annalisa Monforte
Prod. Manager: Marco Fazio

Kalk Bay Books: Audio Books Journey

Travel into the vast world of books.

Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: Philip Ireland, John Davenport
Art Director: Chloe Jourdan
Copywriter: Sarah Keevy
Illustrator: Rea Willemse
Published: March 2011

Friday, 15 April 2011

Mint Vinetu Bookstore: Become someone else

The insight here is simple but very good. When you read a great book, you dive in its world, becoming the hero.
“Become someone else. Pick your hero at Mint Vinetu.”

Advertising Agency: Love Agency, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photo Studio:

Canon: Waterproof Camera Sticker

Nice ambient from Canon to promote their underwater camera.

Advertising Agency: Giovanni+Draft FCB, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John
Head of Art: Benjamin Yung Jr
Art Directors: Juliano de Almeida, Bruno Brasil, Enio Kawahara
Copywriters: Lucas Arantes, Luis Kanadani, Carlos Castelo Branco
Photographer: Leandro Texeira

Invesco: It Can Happen

Curious accidents are happening in a city. Pie charts turn into quicksand and swallow cars, line graphs fall from building roofs, a man gets smacked in the face with a bar graph.

A very clever spot for Invesco that visualizes investing accidents in a unique way.

Agency: Leo Burnett Chicago
Global Creative Director: Mark Tutssel
Executive Creative Director: Susan Credle
Creative Director: Sarah Block & Eric Routenberg
Art Director: Sarah Block
Copywriter: Eric Routenberg
Executive Producer: Ron Nelken
Producer: Sean Pinney
Production Company: Anonymous Content
Director: Markus Walter
VFX/SPX: Method
Editorial: White House
Editor: Rick Lawley

Thursday, 14 April 2011

Real Men Don’t Buy Girls

The Demi & Ashton Foundation (DNA) works toward the elimination of sex slavery worldwide.

With the "Real Men Don't Buy Girls" campaign they try to raise awareness about this problem with the help of many celebrities like Isaiah Mustafa, Sean Penn, Bradley Cooper, Justin Timberlake, Eva Longoria and others.


DNA Foundation
Keith Schofield
Production Company:
Creative Director:
Ashton Kutcher
Creative Director:
Demi Moore
Executive Producer:
Madeline Shapiro
Gabe Reiter
Director of Photography:
Damian Acevedo
Production Designer:
George Stahl
Production Company:
CMS Productions
Editorial Company:
Teddy Gersten
Chrissy Hamilton
Executive Producer:
Rob Van
Audio Production Company:
Location Sound Corp
Carrie Sheldon

Nissan Leaf: The power of Zero

What is the power if Zero? What's the worth of it? Maybe everything according to Nissan Leaf. It all depends on how you approach zero.

Agency: TBWA

Cartoon Network: The Pirate

Two fantastic characters were created for the promotion of the Cartoon Network. Great animation from Meindbender. 

The Pirate from Meindbender on Vimeo.

Agency: Meindbender Animation Studio

Wednesday, 13 April 2011

Uno Stacko: Cyclist, Queen, Senator

Boring game, superb approach.

Advertising Agency: Ogilvy & Mather, Bogotá, Colombia
Chief Creative Officer: John Raúl Forero
Creative Executive Director: Juan José Posada
Creative Directors: Mauricio Guerrero, Diego Cárdenas
Copywriter: Julián Gutiérrez
Art Directors: Andrés López, Daniel Mora, Rigo Abello
Photographer: Carlos Gaviria, Nicolás Quevedo
Art Buyer: David Alvarado
Account Executive: Fabio Quiroga
Production: Rhayuela Films

New Ark Mission of India: Newspaper, Cardboard, Sacking

Tough subject. Portrayed with respect.

Advertising Agency: Ogilvy & Mather, Bangalore, India
Chief Creative Officer: Piyush Pandey
Executive Creative Director: Ajanta Barker
Creative Directors: Gautam Dev, Neel Roy
Art Director: Siju RS
Photographer: Senthil Kumar
Producer: Mubina Vaziralli

Nutricia: Baby Connection iPhone application

A useful iPhone application for pregnant women and their husbands. It allows you to keep track of the pregnancy, it gives you useful information, you can add videos, sounds and photos and, most important, it tells you tips on how to react to your wife's changing moods.

Wonderbra case032

Great work from Wonderbra. I wonder what will they do with all the footage taken.

Related Posts Plugin for WordPress, Blogger...