Thursday, 26 July 2012

Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.

Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 

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