Thursday, 31 May 2012

Vapona: Stop trying

What is great about these ads is that they are so damn true. Summer in Greece is an endless men vs mosquitoes/flies battle.

Advertising Agency: Herezie, Paris, France
Creative Director: Andrea Stillacci
Copywriter: Daniel & Mattia
Art Director: Daniel & Mattia
Illustration: Daniel & Mattia
Head of planning: Luc Wise
Print producer: Capucine Lhermitte

Samu Social: Stop the Nightmare

1 in 3 homeless women are victims of rape. To address the problem and keep the women's emergency shelter open, Publicis Conseil, Paris made this film to urge people to sign a petition.

Advertising Agency: Publicis Conseil, Paris
International Creative Director: Véronique Sels
Art director: Bastien Grisolet
Copywriter : Véronique Sels
Agency Producer: Timothe Rosenberg , WAM, Paris
Production: Quad, Paris
Director: Frédéric Schoendoerffer
Producer: Martin Coulais
Editor: Stephane Couturier
Post Production: Digital District, Paris
Sound Producer: Olivier Guillou
Composer: Bruno Coulais

Kanye West/Jay-Z: No Church in the Wild

Romain Gavras directs the new video of No Church in the Wild by Kayne West/Jay Z in Prague. Very intense.

Director: Romain Gavras

Durex: How in-sync are you?

Durex gets you in-sync. Perfect way to show how Durex's new product Performax Intense works. Two turntables playing 'Let's Get it On' by Marvin Gaye at different speeds. Then they become in-sync.

Agency: Euro RSCG London

Wednesday, 30 May 2012

Cinnabon Rolls: Zero Calorie

Cool promo from Cinnabon Rolls. They made people burn the calories before enjoying the rolls. And have fun doing it.

ECD: Igor Lutz
Creative Director: Adrian Ely
Art Director: Raluca Stroe
Copywriter: Andrey Yarinich
Event agency: BBDO Fuse
Managing Director: Ivanova Darya
Manager: Berezovskaya Ekaterina
Production company: Ambitiсa
General Director: Victor Shimanovsky
Account Director: Irina Tederson
Head of Projects Department: Svetlana Penkova
Head of Indoor Department: Olga Eldyreva

Direct TV: Look Alikes

We all see what we want to see. Very funny. Great spot.

Advertising Agency: Young & Rubicam, Buenos Aires, Argentina
General Creative Director: Martín Mercado
Creative Directors: Mariano Pazos, Sergio Paoletta
Art Director: Gonzalo Fernandez
Copywriter: Juan Ignacio Galardi
General Accounts director: Eugenia Slosse
Account director: Laura De Rosa
Executive agency producer: Luis Pompeo
Agency producers: Agustín Borgognoni, Florencia Caputo
Production company: Argentina Cine
Director: Augusto Gimenez Zapiola

Tuesday, 29 May 2012

Glad Forceflex

Nice approach and layout for a product like trash bags.

Advertising Agency: DDB, Dubai, UAE
Art Directors: Jithesh Narayanan, Bosky Cherin
Creative Director / Art Director: Makarand Patil
Creative Director / Copywriter: Kartik Aiyar
Associate Creative Director / Art Director: sabina mustafa
Illustrators: Sanu Raju, Bosky Cherin, Aneesh Kumaran, Raghavan Kuniyil, Makarand Patil, Jithesh Narayanan
Accounts: Arpan Roychowdhury, Ruchdi Aragi
Published: May 2012

Worldwide Short Film Festival: Leeroy Jenkins

Classic viral videos like "Leeroy Jenkins" and "Charlie Bit My Finger" re-imagined as short movies  for the promotion of the Worldwide Short Film Festival.

Leeroy Jenkins re-imagined as a bank robbery.

Director Finn O'Hara

Charlie bit my finger re-imagined as a zombie movie.

Director Jeff Chan

Monday, 28 May 2012

Adobe &

Visuals for the new Adobe international campaign "Adobe &".

Optic Gallery: The card with a vision

A very smart and useful business card.

Advertising Agency: Ogilvy & Mather, New Delhi, India
Art Director: Preeti Koul Choudhry, Nasheet Shadani, Umesh Grover

GAPA/BS: Aids prevention

Safe sex is never wrong.

Advertising agency: JWT São Paulo

Philips: Augmented Reality Mugs

Offline augmented reality. Cheap, clever, working. Nice one from Taipei.

Advertising Agency: OgilvyAction, Taipei, Taiwan
Regional Executive Creative Director: Daniel Comar
Creative Directors: Chyi Lin
Assistant Art Director: James Lei
Group Account Director: Julia Ou
Associate Account Director: Vincent Chang
Account Executive: Joanne Mei
Production: Jack Wu, Peggy Chou
Designer: Alex Noble, Kenny Foo, Fong Wei Kit

Volkswagen: See Film Differently

We all love some movie quotes. And it is a fact that some of the best quotes where improvised or unscripted. Where did the actors found their inspiration? VW may have an answer. They just launched 3 new spots in the "See Film Differently" campaign. Hannibal Lector’s eerie ‘sucking motion’ in Silence of the Lambs, Robert De Niro’s famous “Are you talking to me?” scene from Taxi Driver, and the line “We’re gonna need a bigger boat” from Jaws. The films will run in 196 independent cinemas across the UK from 25th May and are the latest stage in Volkswagen’s seven-year support of independent cinema.

Advertising agency: DDB UK, London,
Executive creative director: Jeremy Craigen
Creative directors: Matt Lee and Pete Heyes
Copywriter: Steve Hall
Art director: Danny Seager
Account director: Alexandra Wrigley
Filming: Stink, London
Post production: Framestore

Friday, 25 May 2012

Isaac Cordal: Cement Bleak

Urban installation projecting shadows with public lights in Dalston, London. Faces modelled on grid of several colanders projecting their shadows on the pavement. Main idea is to try to make larger projections drawings with public light resources.


Golden Gate Bridge: 75th anniversary posters

To celebrate San Francisco's Golden Gate Bridge 75th anniversary -on May 27th- Rich Silverstein, of Goodby Silverstein & Partners and agency photographer and senior art director, Claude Shade, shot these great photographs.

Agency: Goodby Silverstein & Partners
Director of Design/Associate Partner: Keith Anderson
Senior Art Director/Photographer: Claude Shade
Creative Director: Anders Gustafsson
Art Director: Azin Ashourvan
Junior Art Director: Hanna Wittmark
Junior Copywriter: Graham Lewis
Senior Interactive Producer: Margaret Brett-Kearns
Interactive Production Company: Famous Interactive

Caten: Kinetic sound installation

Truly amazing installation. Caten is a levitating sculpture, created for the Saint Sauveur chapel in Caen.
It is composed by 300 fine wires suspended from two ropes, connected themselves at each end to a slowly rotating arm, form an evanescent surface which interacts with the architecture.
The sound composition is inspired by the medieval solmisation prayers, especially the first verse of "Ut Queant Laxis", also known as the "hymn to St John the Baptist", used in the eleventh century to determine the names of the notes of the scale used in latin countries.
At each turn, the engines emit one of the first 4 notes of the scale (Ut, Re, Mi, Fa), creating a sequence of intervals, constantly reconfigured. Low frequencies resonate in the space and emphazise the transcendental character of a place once dedicated to faith.
The name is derived from the term catenary, which describes the plane curve formed by a rope hanging between two points.


Delhaize: Wines of the world

Very good set of wine labels for the Belgian supermarket chain Delhaize. These wines are within its own brand “365”. Lavernia & Cienfuegos played with the cork to symbolize the origin of each wine.

Design: Lavernia & Cienfuegos. Year: 2011.
Client: Delhaize.

Samsung: Seductive motion

A hot young woman gives mixed signals to a bunch of guys. Even the Old Spice's one. Funny spot from Samsung for the promotion of the motion controlled Smart TV.

Thursday, 24 May 2012

Gulf News: The Headline News Cup Sleeve

Fresh news, printed on the sleeve of your morning cup of coffee. Smart and useful.
Gulf news, the UAE's leading English daily newspaper teamed up with Tim Hortons, a global coffee chain, to promote Gulf's twitter channel and increase traffic to the Gulf News website. When someone bought a cup of coffee, the headline news of the hour, were printed on the cup sleeve using a special printer that pulled out tweets from the Gulf News Twitter account. The short URL and QR code on the sleeve then directed them to the Gulf News website where they could read the full story.


Agency: Y&R Dubai
Chief Creative Officer: Shahir Zag
Creative Director/Copywriter: Shahir Zag
Creative Director/Art Director: Joseph Bihag
Copywriter: William Mathovani
Head of Production: Amin Soltani
Agency Producer: Leng Panganiban
Business Director: Zaakesh Mulla
Account Director: Kandarp Baxi
Technical Developer: Pixel Plus Media
Photographer: Mojtaba Komeili/Arturo D. Smith
Editor: Subash Mishra

Fight For Peace: Favela

Excellent work from Staff, Rio de Janeiro.

Advertising Agency: Staff, Rio de Janeiro, Brazil
Creative Director: Paulo Castro
Art Directors: Pedro Vargens, Erik Machado
Copywriter: Leo Valpassos
Illustrator: Pedro Vargens
Head of Art: Bernardo Machado
Published: March 2012

Getty Images: From Love to Bingo in 873 Images

873 images from Getty. 15 images per second. 6 months research. 5.000 images preselected. An amazing result.


Advertiser: Getty Images
Title: From love to bingo in 873 images
Product: Getty Images
General Director of Creation: Marcello Serpa, Luiz Sanches
Director of Creation: André Kassu, Marcos Medeiros, Renato Simões
Art Director: Marcos Kotlhar
Copywriter: Sophie Schoenburg
Producer: Paranoid BR
Executive producer: Egisto Betti
Direction: Cisma, Marcos Kotlhar
Animation: Split Filmes, Marcos Kotlhar
Rtvc: Vera Jacinto, Gabriel Dagostini, Diego Villas Bôas
Soundtrack / Voice-Over Artist: Kito Siqueira
Editor / Assembler: Jonas Brandão
Finishing Editor: Split Filmes
Service: Cristina Chacon, Marina Leal
Media: Paulo Camossa Jr
Approval: Renata Simões

Wednesday, 23 May 2012

Star Wars: Identities

Great series of posters for the promotion of STAR WARS™ Identities: The Exhibition at Montréal Science Centre. The exhibition started on April 19th and will run until September 16th, 2012.

Brand: STAR WARS Identities
Advertiser: Lucasfilms, X3 Productions
Advertising Agency: Bleublancrouge
Chief Creative Officer: Gaetan Namouric
Creative Lead Team: Jean-François LeBlanc, Sebastien Maheux
Copywriter: Andrew Lord
Production: Eve Mathieu
Illustration : Louis Hébert
Other : Véronique Vigneault
Published: 2012
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