Monday, 30 July 2012

DirecTV: Questions

I've posted some Cannes awarded Direct TV commercials bases on a ripple effect (1, 2, 3), but this new one, from Grey NY,  is a bit different. And it is a marvelous one. I'm not saying that because I'm a fan of John Cleese (well, I am), but this spot is so beautifully directed. Watch it a couple of times, at least, because Tom Kuntz managed to squeeze 23 different setups in a 30 second spot!

Advertising Agency: Grey, New York, USA
Chief Creative Officer: Tor Myhren
Executive Creative Director: Dan Kelleher
Creative Directors: Doug Fallon, Steve Fogel
Director: Tom Kuntz
Production Company: MJZ
Director of Photography: Jo Willems

Red Pepper Audio Books: Crusoe, Gulliver, Oliver

Nice illustrations. I like the tiny boom men on Gulliver's ad. Very funny.

Advertising Agency: Saatchi & Saatchi, Johannesburg, South Africa
Executive Creative Director: Liam Wielopolski
Art Director: Steve Dirnberger
Copywriter: Katherine Glover
Illustrators: Miné Jonker, Clinton Campbell
Published: July 2012

Google Fiber: The Next Chapter of the Internet

From Dial-Up speeds to Broadband and, now, to Google Fiber. Google promises speeds 100 times faster. They call it, The Next Chapter of the Internet. To showcase this performance they made this awesome model installation with cars built by hand. The installation now resides in the Fiber Space in Kansas City.

B&B Hotels: Bacon, Cheese, Eggs, Sandwich

Simple but nice.

Advertising Agency: Publicis, Frankfurt, Germany
Executive Creative Director: Volker Schrader
Creative Directors: Diana Sukopp, Mathias Henkel
Art Directors: Anne Henkel, Christian Kuzman
Copywriter: Felix Seiffert
Photographer: Marc Wuchner
Art Buyer: Katja Bonnert
Retouch: Werner Schlaghecken
Craft: Anne Henkel
Published: July 2012

Thursday, 26 July 2012

Amstel Lager: The boxer

This is top-notch advertising. The new spot for Amstel Lager has it all. Great filming, photography, script, soundtrack and most important a solid insight. It talks about taking your time and doing things right. It is the story of boxer, Thapelo ‘Tick Tock’ Mokoena, who was impatient, tried to get a title too soon and fell. With the help of the community that supported him, he learned to take his time, rediscover the joy of boxing, and made a glorious comeback.

Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance 

New York International Latino Film Festival

Great set of ads. Funny, to the point and so true. Holywood movies are so predictable. The recipe is the same everytime. The tagline: "Some movies are easy to make, films are a different story." talks to the heart of film lovers.

Advertising Agency: Wing, New York, USA
Chief Creative Officer: Renata Florio
Associate Creative Directors: Alvaro Naddeo, Ruben Salavert
Art Directors: Alvaro Naddeo, Said Fayad
Copywriters: Facundo Paglia, Ruben Salavert
Account Executives: Daniel Gergely, Marieugenia Cardenas
Illustrator: Alvaro Naddeo

Monday, 23 July 2012

Audi: Audi City London - Digital Showroom

Audi launched its first digital showroom. Audi City is the showroom of the future. It is compact. It uses state-of-the-art technology to showcase, in a fully digital way, Audi's entire model line-up. The video is impressive, this showroom might be the future, but, call me old fashioned, I like to get inside a real car when I go to a dealer.

Monday, 16 July 2012

Christoffer Relander: We are nature

Great photography. All images are done “in-camera” while shooting with a Nikon D700. After processing, the contrast and tones were adjusted. The hand portraits are all triple exposed.

Photographer: Christoffer Relander

Fantastic Delites: How far would you go?

A different vending machine, designed to test how far will people go for the taste of Fantastic Delites. It seems, pretty far. Nice.

Advertising Agency: Clemenger BBDO, Adelaide, Australia
Creative Director: Karl Fleet
Digital Creative / Art Director: Oliver Prenton
Digital Creative / Copywriter: Matt O'Grady
Agency Producer: Holly Horne
Account Director: Erik De Roos
Head of Digital: Christian Russell
Editors: David Ngo, Oliver Prenton, Matt O'Grady
Colourist: Craig Field
Production Company: Anifex
Published: July 2012

Axe: Susan Glenn

Fear No Susan Glenn. Make your move while you still can or regret it. The new AXE spot from BBH New York is excellent in every aspect. Kiefer Sutherland's voice over on a gret copy builds an incredible atmosphere. Enjoy.

Advertising Agency: BBH, New York, USA
Chief Creative Officer: John Patroulis
Executive Creative Director: Ari Weiss
Associate Creative Director: Nate Able
Copywriter: Peter Rosch
Art Director: Nate Able
Head of Broadcast: Lisa Setten
Agency Producer: Calleen Colburn
Business Affairs Manager: Laurie Litonjua
Business Director: Armando Turco
Account Director: Mandy Dempsey
Strategy Directors: John Graham, Griffin Farley
Strategist: Eric Fernandez
Production Company: Rattling Stick
Director: Ringan Ledwidge
Production Company Partner / EP: Jennifer Barrons
DP: Matthew Libatique
Line Producer: Pat Frazier
VFX Company: The Mill NY
Producer: Charlotte Arnold
VFX Supervisor: Iwan Zwarts
Colorist: Fergus McCall
Lead Flame: Iwan Zwarts
Flame Assist: Albert Cook
CG product : Isaiah Palmer
Editorial: Work
Editor: Rich Orrick
Assistant Editor: Healy Snow
Editorial EPs: Jane Dilworth, Erica Thompson
Music Composer: Phil Kay
Music Company: Woodwork Music
Sound Designer: Brian Emrich
Mix Company: LIME
Mixer: Rohan Young

Thursday, 12 July 2012

Red Bull Stratos: Supersonic Freefall

Impressive CGI presentation for the record-breaking freefall jump from 120,000 feet - 23 miles - above the earth, that Felix Baumgartner will attempt later this summer. The event is part of Red Bull Stratos: a mission to the edge of space.

Wednesday, 11 July 2012

Author quote posters

Well know author quotes are visualized in a nice set posters by Evan Robertson.


Tuesday, 10 July 2012

Crossword Bookstores, Audio books: Lips

Simple, clever, effective.

Advertising Agency: Ogilvy & Mather, Mumbai, India
Chief Creative Officers: Abhijit Avasthi, Rajiv Rao
Executive Creative Director: Zenobia Pithawalla
Creative Director: Mihir Chanchani
Art Director: Jitendra Patel
Copywriter: Arshad Shaikh
Photographer: Avadhut Hembade
Retouching: Jitendra Patel
Published: December 2011

Carlsberg: The Crate Escape

In Carlsberg's new spot "The Crate Escape", some guys are trying to escape from a health spa just like the prisoners from the film "The Great Escape". They are trapped, doing extreme treatments, but they have a common goal: cold beer.

Agency: FOLD7 London
Director: Peter Lydon

Friday, 6 July 2012

McDonald’s: Skipping Rope, Hopscotch

Yes. That's how you make “The real Milkshake”. Make the cow shake... Funny set of ads.

Advertising Agency: DDB, Helsinki, Finland
Creative Director: Vesa Tujunen
Art Director: Jukka Mannio
Copywriter: Jani Tynnilä
Producer: Kirsi Pärni
Account Director: Jarno Lindblom
Graphic Designer: Antti Salminen
Post production: Saddington Baynes
Photographer: Perttu Saksa
Account manager: Inka Karvonen

Heineken: The Switch

In the latest TVC from Heineken a bar changes entirely in order to keep up with the beer being served.

Advertising Agency: TBWA\Neboko, Amsterdam, Netherlands
Director: Martin Krejci
Music: Clairy Browne & the Bangin' Rackettes - Love Letter

Google: Input Tools

There are some words that just can't have a proper translation. Like the Greek word "meraki" that appears on this web video that Google made to promote Google Input Tools. With this application you can use a virtual keyboard in your own language and type what you need.

Tuesday, 3 July 2012

Friskies Plus: Alice the Cat

Alice the cat, with the help of Psyop, steps into a magical world inspired by Lewis Carroll’s Alice in Wonderland. Nice. (Thanks Shannon).

Friskies "Alice" from Psyop on Vimeo.


Advertising Agency: Avrett Free Ginsberg
Executive Creative Director: David Moore
Executive Director of Broadcast Production: Betsy Rosenblum
Copy Writer: Rachel Hutchison
Art Director: Kimi Peterson
Account Executive: Dawn Terrazas
Assistant Account Executive: Kaela Carey

Production Company: Psyop / Smuggler
Director: Psyop
Psyop Creative Directors: Marie Hyon, Lauren Indovina
Psyop Executive Producer: Lydia Holness
Psyop: Senior Producer: Crystal Campbell
Smuggler Executive Producer/Partner: Patrick Milling Smith
Smuggler Executive Producer/Partner: Brian Carmody
SmugglerExecutive Producer/COO: Lisa Rich
Smuggler Executive Producers: Allison Kunzman, Laura Thoel
Smuggler Live action producer: Michael Schlenker
Director of Photography: Fred Elmes
Designers: Lauren Indovina, Eunice Kim and Pete Sickbert-Bennett
Editor: Cass Vanini
Storyboard Artist: Ben Chan
Lead Technical Advisor: Mark Rohrer
VFX Supervisor: Joerg Liebold
Modeling: Soo Hee Han, Todd Daniele, Brian Eck, Chris Fudge, Aldrich Torres
Rigging: Frank Narajo
Animation Lead: Kitty Lin
Animation: Ryan Moran
Lighting Pipeline Technical Director: Jonah Friedman
Lighting Team: Helen Choi, Andy Gilbert and Chris Wilson
Texturing: Soo Hee Han, George Smaragdis, Dan Gregoras, Susie Jang
Lead Tracking: Joerg Liebold
Tracking: Tim Mendler
Feathering: Jonah Friedman, Andy Hara and Elefant Studios
Real Flow: Marcelo Cermak
Lead Compositor: Thomas Panayiotou
Compositors: Manu Gaulot, Chase Massingil, Winston Lee, Adam Flynn
Flame: Fabien Coupez

Music Company: MAS
Sound Mix Company: Napolean Group
Mixer: Ron DiCesare

Alzheimer Society: Blank

Nice way to show the loss of short term memory, the starting point of Alzheimer.

Advertising Agency: Marketel, Canada
Creative Director: Sébastien Pelletier
Creatives: Nicolas LeBlanc, Étienne Mérineau

L'Univers de Chocolat Chocolate with Whisky: Car Accident

Chocolate with whiskey. Perfect combination. And an alleged drunk kid crashing his toy car is a great way to show that there is a lot of whiskey in it.

Advertising Agency: Dentsu, São Paulo, Brazil
Chief Creative Officer: Felipe Cama
Executive Creative Director: Felipe Cama
Creative Directors: Felipe Cama, Alexandre Lucas
Copywriter: Alexandre Lucas
Art Directors: Felipe Cama, Adriano Alarcon
Photographer: Zarella Neto
Art Buyer: Ana Luiza Rodrigues
Account Supervisor: Renato Broggin
Advertiser’s Supervisor: Nicolas Galland
Planners: Ira Finkelstein, Werner Lucksch
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