Friday, 26 October 2012

PolskieRadio: Touch the sound

Yes, the title is correct. Sound can be touched. Hypermedia Isobar did it for, a news portal with the largest radio recording database in Poland. In order to promote it at Science Picnic - the biggest science fair in Europe - Hypermedia used 3D printers to print out the most historical radio recordings of the 20th century. The recordings where chosen through interactive banners and Facebook apps.

Advertising Agency: Hypermedia Isobar
Creative director: Maciej Nowicki
Art director: Krzysztof Jagielo
Copywriter: Jan Cieslar
Account manager: Sylwia Skarzynska
Programmer: Piotr Polit

Wednesday, 24 October 2012

Weird Beauty

Women faces as canvases. The artists used only black & white make-up. Very interesting photographic project. 

The "Weird Beauty" project is made from Alexander Khokhlov in collaboration with great make-up artist Valeriya Kutsan.
More here

Volkswagen Beetle: Senior Rebels

Beautiful commercial with old people doing graffiti, skateboarding, riding in supermarket carts, surfing and more, desperately seeking to relive their youth. They are loveable, the music helps built an atmosphere, until the twist in the end when a VW Beetle appears and 2 young people get in. The tag line is a call to action. Nice work from DDB

Global ECD: Jeremy Craigen
Executive Creative Director: Greg Bray / Stephen Mui
Art Director / Copywriter: David Mackersey
Art Director / Copywriter: Jonathan John
Head of TV: Christine Kastens
Production Company: THE SWEET SHOP
Director: Steve Ayson
DOP: Antonio Paladino
Executive Producer: Claire Davidson
Producer: Maricel Ticar Santos
Editor & Company: Peter Sciberras (Offline; Method Studios) Barry Greaves / Nicholas Bennett (Online Compositors; SFG -- TECHNICOLOR)
Post Production & City: SFG - TECHNICOLOR / Shanghai
Composer or Original soundtrack: Nelson Can and track 'Apple Pie' (instrumental)

Monday, 22 October 2012

Quebec Automobile Insurance Corporation: Messages

"We never used to write messages at the wheel. There must have been a good reason." Excellent work. One of the best don't-text-and-drive commercials I've seen.

Advertising Agency: Lg2, Quebec City, Canada
Creative Director: Luc Du Sault
Copywriter: Nicolas Boisvert
Art Director: Luc Du Sault
Accounts: Mireille Cote, Alexandra Laverdiere
Account Planners: Mireille Cote, Alexandra Laverdiere, Catherine Darius
Director: Nicolas Monette
Production House: Philippe Lalande / Quatre Zero Un
Sound Design: Boogie Studio

Coke Zero: Unlock the 007 in you

This is how you make a great viral video. You get a Coke Zero vending machine in a train station. You set up the bait: a challenge which is funny, engaging and sounds easy. The prize: tickets for the new 007 Skyfall movie. Then you film what happens. Results: over 3 million views in 4 days and counting. Experiential marketing at its best.

Friday, 19 October 2012

Brasil Paraquedismo: Brasília, Florianópolis, Rio de Janeiro

Nice set of ads for a Brazilian parachuting company. (Brasil Paraquedismo = Brazil Parachuting).
The copy reads:
Technology experts guarantee: optical zoom is much better than digital zoom.
Brasil Paraquedismo. Offline is much more fun.

Advertising Agency: Festo, Brasília, Brazil
Creative Director: Cainã Souza
Art Director: Felipe Pimentel
Copywriter: Hélio Maffia
Published: October 2012

Thursday, 18 October 2012

Bodyform responds: the truth

This awesome response from Bodyform to a Facebook rant sets new standards on how a brand should react and engage in social media. The story goes like this. A user called Richard Neill wrote on Bodyform's Facebook wall about the advertising myth that surrounds periods. It want viral, with more that 75.000 likes. Bodyform responded with a hilarious video where fictional CEO of Bodyform, Caroline Williams, set things straight.

The rant:

Tuesday, 16 October 2012

Drambuie: Extraordinary Bar

Drambuie's surreal new campaign by Sell! Sell! could easily be made out of snapshots of a David Lynch's nightmare. Abstract landscapes, men chanting Dram-boo-eee, bottles casting shadows that transform to doors, reversed gravity and so on and so forth.

Agency: Sell! Sell!
Creative Team: Vic Polkinghorne
TV Producer: Fiona Plumstead
Film Prod Co: HSI London
Director: China Moya
Producer: Jeremy Goold
Dir of Photography: Ray Coates
Post-Prod House: MPC
Editing House: Work
Editor: Richard Orrick

Thursday, 11 October 2012

Fujifilm Finepix HS20EXR: 360

Simple yet it conveys the message of 360 motion panorama perfectly.

Advertising Agency: Grey, India
Chief Creative Officers: Amit Akali, Malvika Mehra
Executive Creative Directors: Rohit Malkani, Karan Rawat
Creative Directors: Bhavesh Kosambia, Sachin Kamath
Copywriter / Art Director: Surendra Gohey
Photographer: Prasad Naik

Water is Life: Hashtag Killer Anthem

There is a hashtag called #firstworldproblems in which people tweet about problems like no wi-fi password on relatives homes, non-heated leather seats etc. DDB New York took various tweets from the #firstworldproblems and made a video with poor Haitians reciting them. The campaign for Water is Life, called "Hashtag Killer", includes also direct response videos.

Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Client: Water is Life
Executive Creative Director: Menno Kluin
Head of Production: Ed Zazzera
Agency Producer: Lindsey Hutter
Copywriter: Frank Cartagena
Art Director: Sam Shepherd
Director/Editor: Alec Helm
Designer: Juan Carlos Pagan
Motion Graphics: Gina Lin
Music: In the Groove

Heinz Classics Soup: I Love Winter

The copywriter managed to make the winter very worm and me craving for a soup.

Advertising Agency: AMV BBDO, UK
Copywriter: Richard McGrann
Art Director: Andy Clough
Agency Planners: Sophie Lewis, Peter Zezulka
Accounts: Richard Arscott, Sam LeCoeur, Nick Lee, Katie Gray
TV Producers: Yvonne Clayton, Zoe Cunningham
Media Agency: Vizeum
Media Planner: Louise Roberts
Production Company: Sonny
Director: Jeff Labbe
Production Co. Producer: Amy Appleton-Smith
Post-production Company: Absolute, The Mill
Audio Post-production: Wave

Nitro Warriors: A Stop Motion Car Chase

If you used to play with matchbox type cars then you will love this incredible animated stop motion car chase.

Hand lettering quotes

Nice work from Seanwes, a hand lettering artist.

more at

Friday, 5 October 2012

Guinness: Cloud, Made Of More

A cloud with his own agenda. A cloud who chooses its own path, a cloud who darkens after his interaction with the big city. A cloud "made of more". A great metaphor, beautifully directed and with a top notch work on the CG cloud by The Mill.

Creative Agency: AMV BBDO, UK
Copywriters: Alex Grieve Posters: Mike Sutherland
Art Directors: Adrian Rossi Posters: Ant Nelson, Kate Edwards, Amber Glenister
Senior planner: Tom White
Planner: Pete Zezulka
Account: Crispin Butler
AM: Paddy Heaney
TV Producer: Olly Chapman
Assistant: Holly Pienaar
Media Agency: Carat
Media Planner: Stuart Aplin
Production Company: Gorgeous
Director: Peter Thwaites
Post-production Company: The Mill
Agent: We Folk
Retouching: Digital Light
Model Making: Swell New York
CGI: The Mill

Thursday, 4 October 2012

Facebook: The Things That Connect Us

This is Facebook’s first commercial. They honor chairs and doorbells and bridges and everything that people use to get together and connect. Facebook is one of those things.

Advertising Agency: Wieden + Kennedy

Wednesday, 3 October 2012

Hyundai Santa Fe: Don't Tell

Innocean's new spot for Hyundai Santa Fe presents a father who lives his life to the fullest along with his kids. But he surely doesn't want his wife to find out. His partner in crime is, of course, the all new Santa Fe.

Advertising Agency: Innocean, Worldwide Americas, USA
Executive Creative Director: Greg Braun
Creative Director: Robert Prins
Creative Director: Max Godsil
Director of Integrated Production: Jamil Bardowell
Producer: Shelley Eisner
Senior Art Director: Arnie Presiado
Senior Copywriter: Jeb Quaid
Account Director: Bryan Di Biagio
Account Supervisor: Heidi Clemens
Project Manager: M.J. Chow
Production Company: Moxie Pictures
Director: Frank Todaro

Tuesday, 2 October 2012

Tine yoghurt: I'm you

Solid insight, nice execution. Makes you feel nostalgic.

Advertising Agency: TRY/APT, Norway
Art Director: Ester Hjellum
Copywriter: Jørgen Bøhle Bakke
Producer: Guri Neby
Director: Morten Tyldum
Account Manager: Eivind Moe
Account Supervisor: Cecilie Thue

Stihl Leaf Blower: Airplane

Elegant, clear, lovely. Great print ads.

Advertising Agency: Publicis Conseil, Paris, France
Chief Creative Officer: Olivier Altmann
Creative Director: Frédéric Royer
Copywriter: Mathieu Degryse
Art Director: Yves-Eric Deboey
Assistant Art Director: Fanny Chevalier
Agency Managers: Stéphane Gaillard, Benjamin Merllié, Sylvie Tavares, Adeline Blanc
Photographer: Yann Le Pape
Retoucher: Fred Perrot
Art Buyers: Jean-Luc Chirio, Aurélie Lubot
Production Company: Elysian fields

The evolution of digital advertising: infographic

15 years of digital advertising have gone by and PointRoll made an infographic to remind us how the industry evolved. From the first Mac and Photoshop 1.0 to Flash, Google, iPad and Pinterest.

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