Friday 7 June 2013

SIX inc: a New Creative Engagement Agency by Hakuhodo

Digital Agency Hakuhodo was the first-ever Japanese agency to be named “The Most Awarded Agency in Digital in the World” in The Gunn Report 2012.

SIX inc. was founded by six creative directors of Hakuhodo: Takashi Nozoe, Tsubasa Oyagi, Keiichi Motoyama, Taku Tsuboi, Jin Saito and Takayuki Hino.


Corporate logo design: StormStudios&Peter Curzon

Their vision is “to create a new bond between brand and users.” Each letter of “SIX” stands for their values towards creativity: S for “SYNC” to manifest synchronicity with the times; I for “IGNITE,” to give inspirations or stimulate emotions; and X for “EXPLORE,” to go on an endless journey to open new dimensions of communication. The name “SIX” is derived from various elements including the “small-world phenomenon,” the principle that any two individuals can be connected in a maximum of six steps; the “sixth sense,” the extrasensory perception that goes beyond the five senses; and the “six days of creation,” that God created the universe in six days.

We are all familiar with their incredile work. Just a few examples...







View more at http://sixinc.jp/work/ 

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