Monday, 25 February 2013

Sony Xperia Z: User Tested

A baby with a smartphone is a lethal combination. But Sony Xperia Z lives to tell the story. The perfect hands-on from baby Anya.

Qualcomm: Best Bus Stop Ever

Waiting for the bus can be very boring. Imagine a Lamborghini picking you up. Wouldn't that be great? Qualcomm put up a poster on a bus stop with a URL and lines such as "Bored?", "In a hurry?" and "Seen it all?" and waited for people to use their mobile phones. Then the boredom ended. See what happens in the following video.

Agency: Denizen Company

Wednesday, 20 February 2013

3Doodler: The world’s first 3D printing pen

The title is correct. This great little gadget allows you to draw in 3D. As you draw, plastic comes out of the 3Doodler pen, is cooled by an integrated fan, and solidifies right in front of you. You can draw on any surface and lift it up into the air to create your own 3D objects. Almost magical.

The 3Doodler was designed by Boston-based company WobbleWorks.

Monday, 18 February 2013

KLM: Must See Map

KLM offers a map for your trip filled with your friends comments and ideas. The interesting part is that you fill this crowdsourced map online and then KLM sends you within 3 weeks a real high-quality printed map, for free. The campaign is running in 24 countries.

Thursday, 14 February 2013

NIVEA Deo: Stresstest

People getting creverly pranked at an airport by Nivea. They see themselves reported missing at the cover of a newspaper and on the TV news. They start to become very stressed. Then security guys appear and give them then new Nivea Stress Protect deodorant. Great execution and to the point.

Monday, 11 February 2013

Ram Trucks: Farmer (Super Bowl 2013)

Powerfull still images. Emotion. And Paul Harvey's 1978 'So God Made a Farmer' Speech. Maybe this year's best Super Bowl spot.

The text:

And on the eighth day, God looked down on his planned paradise and said, "I need a caretaker." So God made a farmer.

God said, "I need somebody willing to get up before dawn, milk cows, work all day in the field, milk cows again, eat supper, then go to town and stay past midnight at a meeting of the school board." So God made a farmer.

God said, "I need somebody willing to sit up all night with a newborn colt and watch it die, then dry his eyes and say,'Maybe next year,' I need somebody who can shape an ax handle from an ash tree, shoe a horse with hunk of car tire, who can make a harness out hay wire, feed sacks and shoe scraps. Who, during planting time and harvest season will finish his 40-hour week by Tuesday noon and then, paining from tractor back, put in another 72 hours." So God made the farmer.

God said, "I need somebody strong enough to clear trees and heave bales, yet gentle enough to yean lambs and wean pigs and tend the pink-comb pullets, who will stop his mower for an hour to splint the leg of a meadowlark."

It had to be somebody who'd plow deep and straight and not cut corners. Somebody to seed, weed, feed, breed, and brake, and disk, and plow, and plant, and tie the fleece and strain the milk, . Somebody who'd bale a family together with the soft, strong bonds of sharing, who would laugh, and then sigh and then reply with smiling eyes when his son says that he wants to spend his life doing what Dad does. "So God made a farmer."

Thursday, 7 February 2013

Herbaria: Fears

Guts and great production values. A spot you'd least expect from a tea brand. Bravo.

Agency: Jung von Matt / Neckar
Production Company: Tempomedia Filmproduktion
Co-Production Company: Filmakademie Baden-Württemberg
Service Production: Valentine Films
Creative Director: Norman Scholl
Executive Producer: Alexander Schildt
Producer: Christian Hergenröther
Director: Andreas Roth
DoP: Roland Stuprich
Underwater Cameraman: Mike Valentine
Music / Sounddesign: The German Wahnsinn Team
Editor: Anne Beutel
Postproduction: Harvest Digital Agriculture


Clown: Paul Daniels
Death: Peter Harcourt
Psycho: Tony French

Social, Digital, Mobile Worldwide Feb 2013

The latest global facts on digital, social, mobile from We Are Social shows the growth on all indicators. Very interesting read.

Tuesday, 5 February 2013

Tide: Miracle Stain (Super Bowl 2013)

A jersey with a miracle food stain that looks like the legendary 49ers quarterback Joe Montana becomes a media sensation. 49es fans line up to see it until a housewife wearing a Baltimore Ravens jersey uses Tide. Funny and true since Ravens won the game.

Advertising Agency: Saatchi & Saatchi, USA

Budweiser: The Clydesdales - "Brotherhood" (Super Bowl 2013)

Emotional, heart-warming, sentinental, nostagic, and so on and so forth. Budweiser hit the jackpot with this spot and already made it to the third most shared Super Bowl ad of all time. The story of one of the Budweiser Clydesdales on its journey to become a draught horse captured the hearts of Americans.

Agency: Anomaly
Producer: Winslow Dennis
Post-Production / VFX Company: The Mill
Song: "Landslide"
Written by Stevie Nicks, performed by Fleetwood Mac

Friday, 1 February 2013

Impulse augmented reality

Impulse in Argentina with the help of 5SEIS gave the chance to hundreds of girls to interact with virtual characters in real time and take pictures and videos of their experience. The experience lived through a LED screen over 4 meters. Those who participated received gifts, flowers and balloons of all sizes and colors. 5SEIS set up this interactive installation based on augmented reality in the Alto Palermo Shopping centre in Buenos Aires.

Advertising Agency: 5SEIS, Buenos Aires, Argentina
Creative Director: Pablo Saquero, Gabriel Aufgang
Producer: Corina Iannone, Ariel Serra
Additional credits: Altheim
For the advertiser: Lea Abud, Agustina Garcia.
Published: October, 2012

Schneider Beer: Forgiveness

Schneider Beer asks women to forgive men for their immaturity. For all the tacky compliments, the unbuttoned shirt as sex appeal device, for taking no as a yes, for playing an air guitar and for not washing hands. Men just Schneider Beer need maturation time.

Advertising agency: Ogilvy & Mather Argentina
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