Wednesday, 31 July 2013

Montce: Little Black Bikini

Green eyes. Perfect body. Great filming. A relaxing little film from Montce swimware. Enjoy.

MONTCE SWIMWEAR - Little Black Bikini from BJ Golnick on Vimeo.

Starring: Dominique Storelli
Direction - Cinematography - Edit - Color: BJ Golnick
Music: Purity Ring - "Lofticries"

Friday, 26 July 2013

Intel and Toshiba: The Power Inside

The third social film experience from Intel & Toshiba is here. They started two year ago with "Inside Experience" and now with the "Power Inside" we deal with an alien invasion. It seems that extraterrestrial moustaches and unibrows take over the upper lips and eyes of people around the world.

Your face can join the Uricks (the aliens) or the Guardians. Just visit or to watch the trailer and audition to be in the film. To join the Urick team and potentially be featured in the film you have to upload a photo to the Facebook Page, and the facial recognition software will add a moustache or unibrow. You can also upload videos of yourself removing a moustache to join the Guardian team.

The Power Inside. A social film from Intel/Toshiba starring Harvey Keitel

Directed by Will Speck and Josh Gordon  (“Blades of Glory” and “The Switch”), the movie stars Harvey Keitel (“Reservoir Dogs”), Craig Roberts (“Submarine”), Analeigh Tipton (“Crazy, Stupid, Love”), Reid Ewing (“Modern Family”) and Zack Pearlman (“The Inbetweeners”).

The first episode of the social film will be available on August 15 and continue online over the next six weeks.

(thanks Monika)

Thursday, 25 July 2013

What happens online in 60 seconds

A 2013 version of a well known type of infographic. It is always impressive to see what happens online in just 60 seconds.


Wednesday, 24 July 2013

Telecom Ultra Broadband: Waiting is Over

Impressive production. 60 seconds of incredible bullet-time shots pointing out the end of waiting due to slow internet. Telecom New Zealand has brought its new high-speed Ultra Broadband range to market so Kiwis will now have the chance to enjoy a smooth and seamless Internet experience. Additional TV, radio, digital and outdoor executions will be rolling out over the coming weeks.

Agency: Saatchi & Saatchi New Zealand

Client: Telecom New Zealand

Executive Creative Director: Antonio Navas

Creative Director: Nathan Cooper

Creative Team: Arnya Karaitiana & Phil Hickes

Agency Producer:  Jane Oak

Business Director: Ben Fielding
Account Director: Jen Murphy
Account Manager: Kate Taylor

Planner: Ben Fielding

Production Company: GoodOil

Director: Michael Spiccia
Cinematographer: Crighton Bone

Executive Producer: Juliet Bishop
Production Designer: Guy Treadgold

Editors: Drew Thompson / Michael Lonsdale

VFX Supervisor: Nick Ponzoni

VFX Executive Producer: Anya Kruzmetra

Music Composition: Elliott Wheeler / Turning Studios

Audio Post: Franklin Rd 

Indian Motorcycle: Choice is coming

Indian Motorcycle makes fun of Harley-Davidson. Choice is coming to American motorcycles. The all-new 2014 Indian Motorcycle will be revealed at the 2013 Sturgis Motorcycle Rally.

Advertising agency: Colle+McVoy, Minneapolis
Production Company: Blue Morpho Films

Friday, 19 July 2013

Cheerios: Nana

Extremely emotional spot from Cheerios, that could even make you cry if you have lost someone recently. It is based on a real event as they claim on Youtube. Cheerios has been around for generations and that is the fact that makes a little boy having breakfast with his mon ask a question that will end in a very emotional momment.

Advertising Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Conway Williamson
Executive Creative Director: Peter Smith
Associate Creative Director: Johnnie Ingram
Executive Producer: Dani Stoller
Management Director: Rodes Ponzer
Account Manager: Matt Muriello
Assistant Account Executive: Carly Wallace
Director: Matt Smukler
Production Company: Community Films
Executive Producer: Carl Swan
Line Producer: Carr Donald
Editor: Jim Ulbrich
Producer: Valerie Iorio
Assistant Editor: Elmer McCarty
DP: Andrij Parekh
Graphics: Michael Ricca
Music Company: Big Foote Music
Music Producer: Eric Korte

Braun or Apple?

So much for Apple's innovative design. It seems that they got their inspration from Braun. The iPod is based on Braun T3 Pocket Radio, the Powermac G5 PRO is the same as Braun T1000 Radio and the list goes on. The following infographic makes it crystal clear.

Wednesday, 17 July 2013

Amstel Lager: The Chef

The art of storytelling. If you haven't seen last year's Amstel Lager's top-notch spot The Boxer see it. Then see this one. The story of man who wanted to be a chef, took up a job as a dishwasher so he can learn from the chefs around him and, over time, he gained the experience he needed to realise his dream of becoming a chef and open his own restaurant.

Advertising Agency: OwenKessel, Johannesburg, South Africa
Executive Creative Director: Donovan Bryan
Producer: Helen d'Hotman
Creative Director: Mike Cook
Copywriter: Stephanie Larsen
Art Director: Pamela Turner
Director: Greg Gray / Velocity Films
Cinematographer: Paul Gilpin
Editor: Ricky Boyd / Deliverance

Keep America Beautiful: The Recycling Campaign

The journey of a plastic bottle that wants to see the ocean. To live another life as a bench. Trash with a point of view. The disturbing fact that the average American produces 4.4 pounds of trash a day — and only 35% is recycled, made Keep America Beautiful and the Ad Council want to promote recycling. The tagline “I Want to be Recycled” follows trash who want a secold life.

Agency: Pereira & O'Dell
Chief Creative Officer: PJ Pereira
Executive Creative Director: Jaime Robinson
Associate Creative Director, Copywriter: Eduardo Marques
Associate Creative Director, Art Director: Rafael Rizuto
Copywriter: Ross Cavin, Earl Lee
Art Director: Chris Adams, Arnau Bosch
Project Manager: Katie Shesgreen
Account Director: Ashley Brown
Account Executive: Jennifer Wantuch
Vice President, Director of Strategy: Nick Chapman
Strategy Director: Justin Cox
Strategist: Alina Shabashevich
Executive Producer: Jeff Ferro
Broadcast Producer: Judy Kreiter, Elisa Moore
Print Producer: James Sablan
Senior Interactive Producer: Erin Davis
Business Affairs Director: Xandra Ess

Production Company: MJZ
Director: Victor Garcia    
President: David Zander
Executive Producer: Kate Leahy
Producer: Greg Ferguson                                                  

Editorial: Arcade Edit
Editor: Greg Scruton
Assistant Editor: Laura Sanford and Hilary Ruggiano
Managing Partner/EP: Damian Stevens
Executive Producer: Nicole Visram
Producer: Denice Hutton  
VFX: MPC      
VFX: Claudia Guevara
Lead Nuke Artist: Alex Harding
Lead Smoke Artist: Marcus Wood
Compositor: Jonathan McKee
CG Lead Artist: Liam Griffin
Color: MPC
Colorist: Adrian Seery
Sound: POP Sound
Mixers: Zac Fisher and Stephen Dickson
Music: Stimmung

Monday, 15 July 2013

Bud Caddell: Digital Strategy 101

What is digital strategy? Bud Caddell explains thgough this great presentation the current state of digital strategy and explores core concepts and deliverables. 

Thursday, 11 July 2013

Grand Theft Auto V: Official Gameplay Video

I've played the previous Grad Theft Auto games but this one seems so vastly. The gameplay video has over 10.000.000 views in a couple of days so you can imagine what will happen when it will hit the stores. From driving cars to playing golf and from diving into oceans to plane piloting, Grand Theft Auto V is like playing a lot of different games. Watch the trailer -if you haven't already- and see for yourselves.


Wednesday, 10 July 2013

Peugeot: Crash mobile ad

Very clever interactive mobile ad that makes a strong point against texting while driving. The ad places you behind the wheel of moving a turbo car. Then you see the message "Test Drive. Feel the thrill of driving a turbo car" and the game starts. As the car moving you are requested to type your name. Then you'll learn the hard way that texting while driving will get you killed.

Peugeot Crash mobile ad

Advertising agency Y&R Sao Paulo 

Tuesday, 9 July 2013

BGH Smart TV: Mr Miyagi, Dear Julia, Keanu

I love BGH's commercials. This time, 3 funny spots were made from Del Campo Nazca Saatchi & Saatchi for the launch of BGH's smart TVs. In each spot we see a man writing to an actor of their favourite film through their Smart TVs. So, Mr. Miyagi from Karate Kid, Keanu Reeves from the Matrix and Julia Roberts from Pretty Woman are requested to solve some problems...

BGH Smart TV Mr. Miyagi

BGH "Mr Miyagi" from Primo Buenos Aires on Vimeo.

BGH "Dear Julia" from Primo Buenos Aires on Vimeo.

BGH "Keanu" from Primo Buenos Aires on Vimeo.

Advertising agency: Del Campo Nazca Saatchi & Saatchi
Executive Creative Director: Maxi Itzkoff
Executive Creative Director: Mariano Serkin
Creative Director: Ariel Serkin
Creative Director: Juan Pablo Lufrano
Creative: Lucas Delenikas
Creative: Javier Agena Goya
Agency Producer: Adrian Aspani
Agency Producer: Lucas Delenikas
Agency Producer: Felipe Calvino
Production Company: Primo Director: Nico Perez Veiga
Executive Producer: Caro Cordini
Director of Photography: Leandro Filloy
Postproduction: PickleHouse
Music: Circle of Sound

Robinsons: Wimbledon "Imagine"

BBH updated its Robinsons 2009 film after British tennis player Andy Murray won Wimbledon. Britain waited for 77 years in order for a British player to win. So BBH changed the ending from "It will happen again and we'll be proud to be part of it" to "Worth the wait, wasn't it?

BBH updates Robinsnons - Wimbledon Imaging

Advertising Agency: BBH London
Original launch: June 1, 2009
Updated film: July 7, 2013
Original BBH Team:
TV Producer:  Ben Davies
Account  Director:  Sylvia Pelzer
Account Manager:  Corina Cuddihy
Account Planner:  Nina Rahmatallah
Engagement Planner:  Darius Karbassion
Creative Director:  Nick Gill
Creative Team: Daniel Schafer (copywriter) and Szymon Rose (art director)
Original Production Team:
Production Company:  Blink
Director:  Benito Montorio
DoP: Antonio Paladino
Post Production: Phil Oldham @ Absolute Post
Editor/Editing House: Andy Mcgraw @ Cut and run
Sound: Aaron Reynolds at Wave

Monday, 8 July 2013

The Hornbach Hammer: Made from real armour steel

A hammer made from an infantry tank. Hornbach transforms within six months a Czech BMP-1 Infantry Tank into an extraordinary hammer. Nice shooting.

Agency: HEIMAT Berlin
Production: Bigfish Filmproduction Berlin
Country: Germany
Director: Tobias Perse
Executive Creative Director: Guido Heffels
DoP: Casey Campbell
Account Director: Christina Walke
Editor: Kai Kniepkamp
Illustrator: Martijn Koster
Music + Sound Production: Thomas Berlin

The Evolution of Advertising: How Consumers Won the War for Their Attention

An epic must-read presentation by HubSpot. You'll get through the 472 slides easily in this exciting trip in history and evolution of advertising. Start reading...

Friday, 5 July 2013

Beneful: Dog Goldberg Machine

This is not just another Rube Goldberg machine. This is a sublime spot with adorable dogs and some puppies who I'm sure made the shooting very very difficult. The outcome is so fun to watch.

Thursday, 4 July 2013

Honda: Hands

65 years of innovations thanks to the curiosity of the engineers at Honda. The film "hands" is a celebration of that curiosity. Bikes, cars, concept cars, lawnmowers, robots, planes... You name it, Honda has made it. Enjoy another a wonderful film by W+K for Honda.

Advertising Agency: Wieden + Kennedy, London, UK
Executive Creative Directors: Tony Davidson, Kim Papworth
Creatives: Chris Lapham, Aaron McGurk
Producer: James Guy
Client services: Laura McGauran, Paulo Salomao
Production Company: Nexus
Directors: Smith & Foulkes
Executive Creative Director: Chris O Reilly
Producer: Tracey Cooper
Production Assistant: Fernanda Garcia Lopez
Director of Photography: Clive Norman
Editorial Company: Trim Editing
Editors: Paul Hardcastle and David Slade
VFX Company: Nexus Productions & Analog

Wednesday, 3 July 2013

Newcastle Brown Ale: July 3rd "Independence Eve"

Droga5 New York continues the cheeky 'No Bollocks' campaign  for Newcastle Brown Ale by creating a make-up holiday. Turning 4th of July to its advantage, Droga 5 made 3rd of July the official "Independence Eve", urging American consumers to celebrate that last day of British rule over America. The brewer is introducing also the "Revolutionary Koozie," with the British flag on one side and the American stars and stripes on the other and drinkers can turn it 180 degress at the stroke of midnight.

Agency: Droga5 New York
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Kevin Brady
Creative Director: Scott Bell
Art Director: Kevin Weir
Art Director: Naomi Malik
Copywriter: Chris Colliton
Copywriter: Chase Kimball
Head of Integrated Production: Sally-Ann Dale
Production Assistant: Heather Black
Interactive Designer: Devin Croda
Strategist: Matthew Gardner
Digital Strategist: Nick Maschmeyer
Account Director: Lauren Solomon
Account Manager: Brett Schneider

Tuesday, 2 July 2013

Brian Solis and JESS3: The Conversation Prism 2013

Here is version 4 of Brian Solis' Conversation Prism, the visual map of the social media landscape. From the 1st Conversation Prism in August 2008 until now a lot of things have changed. The emerging social media landscape was visualised in a flower-like chart and now it's transformed into a kaleidoscope. So, if you still think that social media is Facebook, YouTube, Twitter, and Pinterest, you should study the new Conversation Prism.

Brian Solis and JESS3 Conversation Prism v4

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