Great Spoof of the #RichKidsOfInstragram from KFC Romania. Rich kids use this # το upload photos ranging from private jets and Ferrari's to diamonds and high-end designer clothings.
MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.
Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.
The results are impressive: 21% increase in sales
MRM//McCann Romania introduced the #distractiepebaniputini (#LittleMoneyBigFun in English) and asked Romanians to choose a photo from a rich kid and upload their own side-by-side version.
Young Romanians loved the idea and the parody began. You can see the images in the tumblr page.
The results are impressive: 21% increase in sales
Credits:
Advertising Agency: MRM//McCann Romania
Chief Creative Officer: Nir Refuah
Copywriter: Sandra Bold
Art Director" Nadia Ghilca
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