Tuesday, 6 October 2015

Cheerios: Grandpa

We see a grandpa who is about to be moved away from his house cause he can't live alone any more. His daughter tell him that where he is going he will have more help. From the music, the look in his eyes and the close up in his hands you can almost see all the memories and the feelings he is having due to this big change in his life and you kind of feeling sorry for him. But when he reaches his destination things change...

A simple but heartwarming storytelling from Saatchi & Saatchi, New York for Cheerios.

Cheerios: Grandpa

Agency: Saatchi & Saatchi, New York
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Peter Moore Smith
Creative Director: Johnnie Ingram
Copywriter: Brad Soulas
Vice President, Executive Producer: Dani Stoller
Producer: Ali Issari
Senior Vice President, Account Director: Emily Wilcox
Account Director: David Barone
Account Supervisor: Taylor Doyle
Business Manager: Christina Mattson
Production Company: Community Films
Director: Matt Smukler
Executive Producers: Carl Swan, Lizzie Schwartz
Line Producer: Lisa Shaw
Director of Photography: Tami Reiker
Editing: Beast
Editor: Jim Ulbrich
Producer: Sheena Wagaman

Thursday, 1 October 2015

Visual Storytelling: Proven ways to stand out from the crowd in a content snacking era?

There is too much content out there. And according to Gregory Pouy the content saturation era is only beginning. In his presentation--Visual Storytelling: Standing Out Of The Crowd In A Content Snacking Era? he addresses some of the questions worrying marketers today:

  • With adblockers everywhere, on desktops and now even on iPhone, how can I serve my content to consumers?
  • How can I maintain my interaction rate on social networks?
  • Should I enter the race for content and frenetically publishing stuff?
  • How can I stand out with video on Facebook since it’s muted by default?
  • How does viral marketing work?  What about buzz?
  • What are the differences between Pinterest, Facebook, Instagram, Snapchat? How can I split my content?
  • What are the best practices for Instagram?

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