Friday, 16 September 2016

Motorola - Skip the sevens

With a bold move Motorola goes against Apple and Samsung and urges people to skip the sevens and opt for a Moto Z with Moto Pods.

In a perfect timing, with Samsung's Note 7 blowing up -literally- and Apple's iPhone 7 disappointing release, Motorola claims true innovation. In the following video you'll see a focus group of Apple fans getting “tricked” into believing that the company’s Moto Z is a new iPhone prototype.

Motorola - Skip the sevens

The copy:
When the first generation of the iPhone came out, it changed everything. It was the rebel, the challenger. And it knocked us off our perch. But that was nine years ago.

It seems like the smartphone category is focused on incremental improvements. Display sizes increase by fractions of an inch. Cameras change by a few megapixels. And you often have to wait years for the next big thing. 

We admit that we played that game too. Until now. So this year, skip the sevens. Go for something new, something different. Because, while everyone else is figuring out how to improve their smartphones, we reimagined what a smartphone can be.

The Moto Z with Moto Mods doesn't just give you a slightly better camera, you get a Hasselblad with 10x optical zoom. Instead of small speakers, you get rock JBL stereo sound. Instead of another year of 5" screens, you get a 70" projection.

Our industry was built on thinking differently. Some have forgotten. So for now, we'll carry the torch. Different is better.

Agency: Ogilvy

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