Friday, 11 November 2016

Deceased Poet becomes Signing Sensation at Belgian Book Fair

Is it possible for 8 authors to sign non-stop for 12 days? Yes if a robot does all the signing for them.

People usually goes to the Antwerp Book Fair (Belgium) every year to score signatures from their favotrite authors. This year online shop raised the signing bar even higher, with a series of signings by top international authors such as Nicci French, David Baldacci and Paula Hawkins.

A stunt in which 8 authors sign non-stop for 12 days. Worthy of note: the late Flemish poet Paul van Ostaijen was also honoured in this way. wants to draw attention to genuine literary talent again with this campaign.

Deceased Poet becomes Signing Sensation at Belgian Book Fair

In collaboration with the Antwerp Research & Design Lab Beyond, DDB Brussels created a technological signing robot which analysed, parsed and then reconstructed all the signatures and manuscripts of the famous authors.

In total, an intensive test phase took four weeks. Kevin Verelst, co-founder and Art Director of Beyond explains, “The greatest challenge was above all to imitate the writing as faithfully as possible. In the process, it was essential to completely fine-tune four important elements. Namely, the choice of pen, the angle of the writing, the pressure of the pen on the paper and the writing speed.”

'The impossible signing sessions' by at the Antwerp book fair from DDB Brussels on Vimeo. - The Impossible Signing sessions from DDB Brussels on Vimeo.

Credits :

Client :
Agency : DDB Brussels
CD : Peter Ampe & Odin Saillé
Creation : Danny Vissers
Ad & Copy: Tom Meijer & Silke Beurms
Accounts : Francis Lippens & Romy Vierhouten
Strategy: Dominique Poncin, Jorian Vanvossel
Digital Design: Wieste De Ridder
Motion Design: Sven Verfaille
Producer: Stefanie Warreyn
PR: Kenn Van Lijsebeth
TV producer: Brigitte Verduyckt
DOP: Adrien Moormann
Design lab:

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