Centauro Stores: The Weight Of The Brazilian Shirt

Είναι "βαριά" η φανέλα της Βραζιλίας... (αν και μας απογοήτευσε φέτος)

Advertising Agency: Salles Chemistri/Sao Paulo/Brazil
Creative Directors: Hugo Rodrigues, Victor Hayashida
Art Director: Nelson Costa, Erico Braga
Copywriter: Cristiane Parede
Published: March 2010

Office Depot: Note

Advertising Agency: Gitam BBDO, Israel
Chief Creative Director : Guy Bar
Creative Director : Danny Yaacobowich
Art Director: Noam Laist
Copywriter: Orel Bitan
VP Account manager: Elika Merhavi
Account Supervisor : Hagai Leeran
Account manager: Hadar Dgani

Doom & Dickson: Swank

While the office gets a fresh paintjob, Jack Doom and Bill Dickson send a message to the world.

Advertising Agency: Doom & Dickson, Amsterdam, Netherlands
Creative Director: Ferry van Tongeren
Art Director: Jaap Sinke
Copywriter: Ferry van Tongeren
Illustrator: Jaap Sinke
Published: July 2010

Kit Kat

Έτσι, σπάστε την τη ρημαδοβουβουζέλα πια.

Advertising Agency: JWT Brussels, Belgium
Creative Director: Jean-Luc Walraff
Art Director: Cédric Minot
Copywriter: Jurgen Verbiest
Photographer: Antoine Melis
Published: June 2010

Video Buster mailorder video shop

Μηδενικό Budget, ευρηματική ιδέα.

 


Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Creative Director: Jörn Sonnenberg
Art Director: Dennis Wolf
Copywriter: Susanne Dupon, Sascha Dreschinski
Account Executive: Stephan Klotzbach, Petra Peters
Agency Producer: Christian Käutner
Production: Peter Engel, Mathias Renner, Noyan Özok
Cutter: Dieter Reit
Sound Designer: Sebastian Steiner
Animation: Simon Hallmann
Published: January 2010

Anne Frank House: Secret Annex online

An online replica of Anne Frank's Secret Annex has been launched by the Anne Frank House and LBi Lost Boys, allowing people to explore the rooms where Anne Frank hid from the Germans during the Second World War. This interactive experience gives visitors the opportunity to explore the hiding place as it was during the Second World War. They will be able to hear Anne's stories; an extremely powerful and moving testimony of the story of the hiding place. Every year almost 1 million people visit the Anne Frank House in Amsterdam. Now with The Secret Annex Online it will be possible for even more people to experience the hiding place. Online visitors will also be able to explore areas not open to the public, namely Otto Frank's private office and the attic. After Anne Frank was arrested the hiding place was cleared of all furniture. A series of photographs were produced in 1999 recreating what the hiding place would have looked like. LBi has been able to replicate this in the virtual museum

http://www.annefrank.org/en/Subsites/Home/

Scotch Brite / 3M: The lint bus station

The lint bus station


The ordinary fluorescent lamps in City Lights were replaced by blacklight lamps which became a vital part of the idea. In the dark, not only the image became visible to the spectator, the blacklight also created an unusual and unexpected side-effect – dirt such as fluff, dust, lint and animal hair became visible on people’s clothes. The big Scotch-Brite Lint Roller in the foreground reminds us that there’s a simple and effective solution. A clever idea, which makes advertising come alive.

Advertising Agency: Grey G2/Group, Düsseldorf, Germany
Chief Creative Officer: Per Pedersen
Art Director: Alexander Hermann
Copywriter: Sascha Dreschinski
Photographer: Eric Remann
Production: Peter Engel, Mathias Renner
Published: April, 2010