Friday 7 January 2011

Augmented Reality Mobile Commerce iPhone 4 App

Total Immersion has unveiled a breakthrough mobile commerce application that uses AR face tracking to enable consumers to try -- and buy -- eyeglass frames directly from an iPhone 4.

The app pulls from the frames inventory of an eyeglasses retailer, enables consumers to try various styles, send photos to friends through social networks, connect to a map pinpointing the nearest store to buy offline, or complete the transaction online, on the spot.

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