Tuesday 3 September 2013

Take 3: Recycle a tweet - The worlds first recyclable and refundable tweet‏


8 billion bottles and cans trash Australian beaches, rivers and ocean each year, killing precious wildlife and marine life.

In an attempt to convince Barry O'Farrel, the Premier of New South Wales, to implement a Cash for Containers scheme (Recycling deposits), Take 3 created the world's first recyclable and refundable tweet.




Though recycling deposit refunds has been a proven solution around the world, in Australia it is still facing strong opposition from beverage companies.

A national scheme for Australia will soon be under review with the key decision maker being Premier Barry O’Farrell. Take 3 needed to prove the recycling power of a ‘Cash for Containers’ scheme whilst calling on Barry O’Farrell to make the needed change.

So they created the world’s first recyclable and refundable tweet. A tweet calling on Barry O’Farrell to implement the Cash for Containers scheme and encouraging the public to recycle the tweet by re-tweeting it.

Every re-tweet can be refunded the same deposit amount as a standard beverage container, one shiny Australian 10 cent piece.

Support the call for a Cash for Containers  scheme by recycling our tweet at recycleatweet.com.

Credits:
The Take 3 Team

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