Tuesday 12 May 2015

The Generational Content Gap infographic

Depending on which generation you belong, you consume content differently. So, when you make content it's very important to know who your target is.

This infographic, based on a survey of BuzzStream and Fractl is clearly showing the diversity among age groups.

The data are from 1200 people from three generations - Millennials (people who born in between 1981-1997), Generation X (born 1965-1980), and Baby Boomers (born 1946–1964).

Key takeaways:

Quantity: Baby Boomers consume 15-20 hours per week. Gen X and Millennials consume 5-10 hours.
Time: Late Evening, (08 PM to 11:59 PM) for all generations, so posting at that time is a good idea.
Device: Laptops are the first choice. Then PCs. Over 25% of Millennials use mobile as their primary device. Make sure that your site is responsive Don't forget to optimize for mobile. More than a quarter of Millennials use mobile as their primary device for viewing content.
Length: 300 words are the desired length for all generations.
Platform: Facebook is the king.
Visual: Images are the most shared visual content.
Genres: Each generation has their own unique preferences. Baby Boomers consume world news and politics. Millennials are first in technology. Gen Xers are first in healthy living and personal finance.

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