A few months ago Burger King in France with the collaboration of Buzzman made a promise: to help those who don’t have the chance yet to have a restaurant close to their place. Burger King reopened in France in 2013 with 20 restaurants. The goal is 400. Thus, Burger King created Whopper Move Out, a relocation company that only helps people living in a city where there is no Burger King to move in a city where there is one. And for free. The campaign had a huge return on earn media. This is the case study.
Credits
Burger King France
- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz
Buzzman
- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira
Credits
Burger King France
- Marketing Project Managers : Bérénice Charles, Carole Rousseau
- Marketing Project Manager Assistant : Sandrine Gelloz
Buzzman
- CEO & Creative Director : Georges Mohammed-Chérif
- Vice President : Thomas Granger
- Associate Director : Julien Levilain
- Copywriters and Artistic Directors : Mickael Krikorian, Victor Sidoroff
- Artistic Director Assistant : Aurélie Femenias
- TV Production : Vanessa Barbel, Pauline Couten
- Account Managers : Pierre Guengant, Loïc Coelho, Pauline Bouvet
- Digital Producers : Julien Ouvrel , Romain Goutte
- Social Media Managers : Julien Scaglione, Loris Bernardini, Elodie Schalk
- Communication and PR Managers : Clara Bascoul-Gauthier, Emilie Pereira
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